Do Something PSAs featuring top teen celebs to Reach BusRadio's One Million
Young Listeners Nationwide
BOSTON, June 24 -- DoSomething.org, one of the largest
not-for-profits for teens and social change in the US, and BusRadio, a
national radio network that brings age-appropriate music, news and public
service messages to 1 million kids during their daily bus ride, announced a
new partnership today. Do Something's original PSAs featuring top teen
celebrities, including Jordin Sparks, Rachel Bilson and Hayden Christensen,
and ways for teens to take action in their communities will be broadcast to
BusRadio's expansive young audience of elementary, middle and high school
age youth.
The partnership will help promote youth volunteerism and the belief
that any teen can take action and make change in their communities right
now. Do Something is committed to reaching teens wherever they are and
making it as easy as possible for them to get involved. What better place
to reach teens than on their bus on their way to school.
"Do Something is very excited to team up with BusRadio as we work to
inspire a generation to take action in their communities," said Aria
Finger, CMO, Do Something. "BusRadio's wide reach among young people in
school districts across 24 states will allow Do Something to reach
thousands more young people every day."
"BusRadio is thrilled to share Do Something's message of encouraging
young people to get involved in their communities with our listeners. We
understand the importance of volunteering and we're proud to be a part of
Do Something's mission," said Steven Shulman, president and co-founder of
BusRadio.
About BusRadio
BusRadio is a national radio network that brings age-appropriate music,
original programming, and public service messages to more than 1 million
listeners between the ages of 6 and 18 every weekday during their daily bus
ride. BusRadio reaches more than 10,000 buses in 160 school districts in 24
states. BusRadio is the fastest growing national media network in the youth
music space, a better alternative to inappropriate FM radio.
About Do Something
Do Something believes teenagers have the power to make a difference. We
leverage communications technologies to enable teens to convert their ideas
and energy into positive action. We inspire, empower and celebrate a
generation of doers: teenagers who recognize the need to do something,
believe in their ability to get it done, and then take action. Plug in at
http://www.dosomething.org.
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Drillbit Taylor
DRILLBIT TAYLOR tells the story of three nerdy adolescents who, on their very first day of high school, find themselves the target of a merciless, near psychotic bully. The friends band together and pool their funds to hire a personal bodyguard, Drillbit Taylor (Owen Wilson). Taylor, a homeless beach bum and AWOL army soldier, plans to con the kids just long enough to pull together the money needed to amscray off to Canada. A momentary flash of a conscience and a growing crush on a teacher at the boys' high school, however, compels Drillbit to stick around, do the right thing, and ultimately save the day.
The movie is fluff to the extreme, and because it's from the duo of Seth Rogen and Judd Apatow it's easy to long for more. There's a remarkably talented comic cast here, though, that includes, among others, Upright Citizens Brigade veteran Matt Walsh, former Daily Show correspondent Beth Littleford, and indie favorite Frank Whaley. And while it never reaches the near poetic heights of vulgarity to be found in SUPERBAD and KNOCKED UP, one can sense Rogen and Apatow's supreme wit poking around the edges of the film. Where DRILLBIT does succeed, however, is as a fun movie for pre- and early-adolescent boys. KNOCKED UP and 40-YEAR-OLD VIRGIN deal with some adult subject matter, meaning the plots are driven by issues that 13-year-olds most likely can not relate to, and SUPERBAD is raunchy to the point where parents might not want their kids to see it until they can at least drive. DRILLBIT, on the other hand, strikes a nice middle ground, as it deals with the age-old problem of the high school bully and throws in just enough raunch & roll to keep the sleepover rowdy until dawn.
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The movie is fluff to the extreme, and because it's from the duo of Seth Rogen and Judd Apatow it's easy to long for more. There's a remarkably talented comic cast here, though, that includes, among others, Upright Citizens Brigade veteran Matt Walsh, former Daily Show correspondent Beth Littleford, and indie favorite Frank Whaley. And while it never reaches the near poetic heights of vulgarity to be found in SUPERBAD and KNOCKED UP, one can sense Rogen and Apatow's supreme wit poking around the edges of the film. Where DRILLBIT does succeed, however, is as a fun movie for pre- and early-adolescent boys. KNOCKED UP and 40-YEAR-OLD VIRGIN deal with some adult subject matter, meaning the plots are driven by issues that 13-year-olds most likely can not relate to, and SUPERBAD is raunchy to the point where parents might not want their kids to see it until they can at least drive. DRILLBIT, on the other hand, strikes a nice middle ground, as it deals with the age-old problem of the high school bully and throws in just enough raunch & roll to keep the sleepover rowdy until dawn.
See Also
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